Brands ‘the only victims’ as ad fraud becomes $50bn problem

In a new report commissioned by the WFA and Advertising Fraud Council, marketers are urged to take practical steps to ensure that as little as possible of their advertising falls victim to ad fraud. The report warns that advertisers are the “only victims”, with agencies, vendors and media agencies all benefiting albeit unintentionally from fraud.
“Advertisers are the sole victim of ad fraud and the WFA wants to equip them with the tools to minimize their exposure. There is much