Brands struggle to sustain ‘purpose’ commitments

Publisher Pearson takes sixth place in Radley Yeldar’s 2016 brand purpose ranking thanks to initiatives like Project Literacy.Despite an industry-wide hunger to become “the next Unilever”, many brands are struggling to retain a long-term focus on commitments to social purpose.
In consultancy Radley Yeldar’s 2016 list of the top 100 companies for social purpose, 28 brands from the 2015 list have lost their places. Four of 2015’s top 10 also see significant drops