‘Brands should make media oversight a board-level priority’

The US Association of National Advertisers (ANA) has criticised the “level of irresponsible behaviour of both agencies and advertisers”, urging its members to take control of media transparency by rewriting contracts, hiring a ‘chief media officer’ and undertaking thorough audits.
The recommendations come after an investigation by the ad body found that senior executives at agencies were aware and regularly mandated controversial practices often not disclos