‘Brands should be the calming voice after Brexit vote’

Despite London, Scotland and Northern Ireland all backing staying in the EU, Remain only secured 48% of British votes, as the Leave campaign won with a dominant 52%.
The pound has already fallen to its lowest level against the dollar since 1985, while Prime Minister David Cameron confirmed he will resign, with new leadership expected by the time of the Conservative party conference in October.
Although the potential negative impact of a Brexit on both advertising budgets and the confidence of se