Brands should be aware of social platform ‘quirks’ when working with influencers

Brands should be aware of the “quirks” of social media platforms and tailor the content accordingly when working with influencers, new advice from the Committee of Advertising Practice (CAP) says.
The guidelines on affiliate marketing, published today (9 March), look to help social influencers and brands stick to the rules by making clear to their followers when the content they are viewing is an ad. This will give consumers the choice on whether or not to engage.
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