Brands risk losing billions if they don’t improve online accessibility

Is your website digitally accessible? This relatively simple question should spark a long list of ways that your brand is ensuring disabled people don’t face barriers online, but does it?
According to the disability charity Scope, a shocking 98% of homepages across 1 million popular websites failed to meet legal accessibility standards in early 2019.
Speaking at The Festival of Marketing last week, the charity explained the importance of digital accessibility and underscored the fact that