Brands’ relationship with their digital agencies ‘hits a roadblock’ as agencies ‘fail to keep pace’

The report, conducted by Forrester Research for digital society SoDA, which has a stake in the results as it represents the digital marketing industry, found that the percentage of agencies reporting relationship improvements fell to 53% this year, from 70% a year ago.
Even agencies that are experimenting with new types of relationships such as alternative compensation models or embedded resources were not particularly bullish. Just 55% of those agencies thought the dynamic was improving, compar