Brands must retain their empathy as automation accelerates

Ever feel as though the joy has been sucked from your job? The once fun, creative aspects of your marketing role – the things you signed up for in the first place – are now handed off to data specialists, algorithms and machines. Technology is on its inevitable march and you are starting to feel as obsolete as the old fax machine in the corner of the office…
This scenario may seem overly pessimistic, but it is one that more and more marketers are confronting as automation see