Brands missing out on £820bn opportunity by not pushing sustainability

Dove is one of Unilever’s brands to have purpose at its coredA third of consumers now choose to buy brands based on their social and environmental impact, according to new research by Unilever.
The FMCG giant questioned 20,000 adults across five countries about how sustainability impacts their purchasing choices. It then backed up their claims using information on real purchasing decisions.
It found that 33% buy a product because they believe it is doing social or environmental good. Plus