Brands look to the future of ad tech at Dmexco

Every year, tens of thousands of people flock to Cologne for Europe’s biggest digital marketing conference. Turn up to the airport-sized Koelnmesse too early and you’d be forgiven for thinking Dmexco – now in its ninth year – has lost its buzz. But after two days at the adtech extravaganza, it is clear it hasn’t. It’s still big, busy (perhaps not quite as much as in previous years) and a hive of conversations this year dominated by GDPR, voice assistants and