Brands failing to promote CMOs from within

Marketing is suffering from an “acute succession crisis” as the proportion of external hires for the top CMO job soars.
According to data from executive search firm Russell Reynolds, 72% of appointments to top marketing jobs in the first half of the year were external hires, up from 64% this time last year. Technology and healthcare companies in particular are averse to hiring from within, with 89% and 82% of CMO appointments coming from external hires.
But professional services, ind