Brand value, buying power, programmatic: 5 killer stats to start your week

1. UK brands decline in valueMore UK brands have seen their value decline rather than grow over the past year, according to Kantar’s latest BrandZ ranking of the UK’s top 75 brands. Some 33 brands increased their value (by an average of 13%) in 2019, while 38 brands declined in value (by an average of 12%) and one brand saw no change.
This means there has been an overall year-on-year decline in value of 3% in the UK, well behind the growth rates of both the global economy, which is