Brand safety online: Can it ever be guaranteed?

Adverts from some of the world’s biggest brands are appearing next to content by pornographers, extremists and white supremacists, helping to fund their causes, according to a report in The Times.
The newspaper’s investigation found that brands including Waitrose, Marie Curie and Mercedes-Benz were unwittingly appearing on hate sites and next to YouTube videos created by supporters of terrorist groups, including so-called Islamic State. It estimates this could be generating thousand