Boots focuses on ‘meaningful gifting’ in Christmas ad campaign

Boots is shifting strategy to focus on “meaningful gifting” with its Christmas ad campaign this year, looking into the relationship between real-life sisters and how the perfect gift can “show someone you truly know them”.
Launching tomorrow (11 November) during The X Factor on ITV, the #ShowThemYouKnowThem campaign shows two sisters connecting when a Boots gift taps into their shared past. It starts a nostalgic journey revealing their shared moments, with Boots recoverin