08-11-2016 16:44 via marketingweek.com

Boots’ Christmas ad celebrates working women

Following last year’s upbeat ad set to Jessie  J’s version of ‘The man with the bag’, Boots has returned to its traditional, emotional roots with a Christmas ad that celebrates women who are working over Christmas.
The ad introduces itself with the figure that half a million people have to work on Christmas day. It then goes on to show a number of women who have to work over Christmas, including paramedics, firefighters, volunteers, nurses and carers who all &l
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