Boots celebrates ‘special connections’ in Christmas campaign

Boots is celebrating “special connections” in its 2018 Christmas ad, which is a nod to last year’s “hugely successful” and emotionally-charged festive campaign, according to the company’s marketing director Helen Normoyle.
‘Get them something that says, you get them’ follows the story of a typical teenage girl who at various times can be seen growing frustrated with her mum.
However, this all changes when she spots her mum singing in a choir at a