Boots aims to ‘reinvent’ retail experience with dramatic beauty overhaul

Boots is gearing up for a complete transformation of its stores in the face of challenging high street conditions, unveiling a number of big plans it believes can revolutionise the beauty industry.
Next month, the 170-year-old UK retailer will refit 25 of its biggest beauty halls, replacing traditional beauty counters with trending zones, discovery areas, and live demonstration areas.
More than 200 beauty specialists will be introduced in-store alongside its existing ‘brand experts’