Booking.com’s CMO on tech innovation and bringing data skills in-house

When Pepijn Rijvers started as chief marketing officer at Booking.com he had clear objectives: he wanted to be better at developing digital channels, increase content-led video and streamline marketing. Three years on he says the success of those goals has been “a mixed bag.”
“One the one hand we’ve been really successful at developing digital video and creative processes that are very scaleable and very data driven. We’ve been successful at scaling TV significantly