Boden hires Giffgaff founder for chief customer role

British clothing brand Boden has brought in Gav Thompson to head up its customer business, a sign it is looking to ramp up its digital transformation and grow its global footprint.
Thompson, who begins his role as chief customer officer on 1 October, founded mobile phone provider Giffgaff in 2009. He has also held chief marketer roles at Yopa Property, Paddy Power and O2.
He takes over from Penny Herriman who will be leaving the business after five and a half years.
The appointment comes as Bod