Bob Wootton: Don’t be fooled by the AI snake oil

What do marketers really need to know about artificial intelligence (AI)? First let’s define it, as the name itself gives vital clues. It’s more than automation: ‘intelligence’ suggests that it can adapt and learn, and implies that it does this in a human-like way. But ‘artificial’ means it’s not human.
Oxforddictionaries.com defines AI as “the theory and development of computer systems able to perform tasks normally requiring human intelligence, s