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BMW and Halfords ads banned for promoting dangerous driving
BMW and Halfords have had their ads banned by the Advertising Standards Authority (ASA) for promoting dangerous driving.
BMW’s TV ad for its xDrive all-wheel drive system first appeared on 5 November last year and showed cars driving in various weather conditions and terrain. The ASA received a single complaint about the advert from a viewer who suggested it condoned dangerous driving.
Despite BMW arguing that the cars were driven