Blue Apron is testing same-day delivery in a bid to get back on track after a terrible year

Blue Apron is testing an on-demand, same-day delivery service in the Bay Area in a bid to attract more lucrative customers and turn a profit.
The trial is its latest effort to attract "high-affinity" customers who order more, spend more, and don't quit its service.
Blue Apron's revenue shrunk 28% in the first quarter of 2019, as orders slid 29% and total customers fell 30%.
However, the company pointed to higher average order values and average orders per customer as evidence that its new strate