Blue Apron is spending more than $400 for every new customer — and that's creating a major problem for the company (APRN)

Blue Apron is spending big to get new customers.
The meal-kit company is spending more than $400 to recruit each new customer, despite making only $236 a customer a quarter, Eater reporter Whitney Filloon said in an interview on Cheddar on Monday.
When Blue Apron filed for its initial public offering in June, the company said its cost of acquiring a subscriber on average was $94. At this point, the vast majority of Blue Apron's marketing costs — which include things like ads to get the wo