Blue Apron is crashing as customers ditch its meal-kit service (APRN)

Blue Apron says it saw a 24% year-over-year drop in customers during the second quarter.
Shares are down about 20% Thursday morning.
Watch Blue Apron trade in real time here.
Blue Apron shares are crashing Thursday morning, down about 20%, after the meal-kit delivery service reported a big drop in customers.
The company said total customers fell 8.8% quarter-over-quarter and 24% versus a year ago. Revenue per customer slipped to $250 from $251 last year. Blue Apron has struggled to retain c