Blue Apron got Amazoned before it even became a public company (APRN)
Sorry Blue Apron, you just got Amazoned.
Just two weeks ago, the meal prep delivery startup looked like it would coast through its IPO roadshow and start public trading with a juicy valuation around $3 billion. Then deal-happy retail juggernaut Amazon shelled out $13.7 billion to buy Whole Foods.
It was terrible timing for Blue Apron. Many potential investors quickly identified the possibility of more competition in the food delivery industry and ran the other way.
As a result, Bl
Read more »