Blue Apron craters below $1 (APRN)

A Blue Apron investor sold 15 million shares at $1.15 apiece last Wednesday, representing an 11% discount to the prior day's closing price.
Shares have since tanked 26%, touching $0.95 on Monday.
The meal-kit maker has had difficulty retaining customers in the past.
The stock bottomed at $0.65 in December and started to recover following a December 20 announcement that the company partnered with Weight Watchers
Watch Blue Apron trade live.
The meal-kit maker Blue Apron tumbled 12.06% to $0.