BLUE APRON CEO: Amazon and Whole Foods aren't the competition (APRN)

Amazon’s $13.7 billion Whole Foods buyout could not have come at a worse time for Blue Apron.
By the time Echo Dot speakers were on sale at the Amazon's newly acquired chain, shares of Blue Apron were already down 46% from its June IPO.
But despite his company’s constantly declining stock price and encroaching competition from Amazon and others, CEO Matt Salzberg remains optimistic about Blue Apron’s potential market.
“We’re not going to go and be a head-to-hea