Birds Eye’s top marketer promoted to UK general manager

Birds Eye’s marketing director, Steve Challouma, has been promoted to UK general manager, a role in which he will be responsible for all own-label business in the UK in addition to the Goodfella’s and Aunt Bessie’s brands.
He will report to Wayne Hudson who has served as the company’s managing director UK and Ireland for almost four years. Hudson has also been promoted, taking on accountability for Birds Eye’s Scandinavia-based Findus business.
Challouma has worked