Big retailers are lacking in their omnichannel offerings

The collapses last month of retailers BHS and Austin Reed have raised fresh questions about the future of the UK high street. The brands have over 200 years of history between them yet both have failed to adapt to the rise of online shopping and the emergence of new competitors. As administrators seek buyers for the stricken chains, marketers in the retail sector should consider whether other high-street brands are safe from the same fate.
Analysts argue that BHS, which has 164 UK stores and 11,