Big four expected to profit as discounters stumble over Christmas

Despite big budget advertising campaigns (courtesy of Aldi’s Kevin the Carrot and Lidl Surprises), analysts are claiming that Aldi and Lidl saw disappointing sales over Christmas.
Clive Black, head of research at the stockbroker Shore Capital, predicts sales at Lidl’s existing shops fell by as much as 4% as Aldi’s remained “flat” over the festive period. However, even though the discounters saw sales fall, their market share would have risen in December, according