Big brands call for reform of digital ad market or threaten to pull spend

The world’s top advertisers are calling for the industry to come together to reform the digital ad ecosystem to make it safer, more transparent and more consumer friendly, and are threatening to stop working with any company that doesn’t comply.
The new Global Media Charter, published by the World Federation of Advertisers (WFA), sets out eight clear principles designed to improve the digital marketing ecosystem. Building on concerns highlighted by brands including Procter & Gamb