BETTERMENT CEO: We 'could become the Amazon of financial services'

Amazon's incredible rise is one that every new startup seeks to replicate. 
The ecommerce juggernaut, which has humble beginnings in the book business, is transforming the retail business. 
Betterment, the largest independent roboadviser in the world, with $9 billion under management and 270,000 customers, thinks it might be able to do the same in finance. 
Rather than using human managers to build portfolios, roboadvisers like Betterment use algorithms to determine wher