Ben Davis: Welcome to B2B AI – boring, but effective

I have written a number of articles about machine learning recently for Marketing Week and Econsultancy. The current ‘AI summer’ is of course generating a lot of column inches in the mainstream media, too.
This interest is fuelled by consumer tech – if you were to play word association, ‘AI’ might be followed by ‘Alexa’ or ‘self-driving cars’ – as well as bullish claims about the potential of deep learning in medicine.
As marketers we s