Ben Davis: The sweet spot is where strategy meets design

Econsultancy’s Top 100 Digital Agencies report for 2018 includes a chart that I keep coming back to. The chart shows average percentage of total fee income across the top 100, split by business discipline (such as creative or technical development). This split between disciplines in 2018 is contrasted with the corresponding split in 2014, and there are several figures that jump out.SEO made up 18% of top 100 billings in 2014. That is down to 11% this year;
Social media has been hit too, d