Ben Davis: GDPR is the bible of customer-centricity

If you have read anything about the General Data Protection Regulation (GDPR) – and a recent Econsultancy survey suggests 67% of marketers have at least read some of the Information Commissioner’s Office’s (ICO) guidance – then you might still be grappling with some knotty issues. Can I rely on implied consent? Have the rules changed for B2B? Are my interests legitimate? The list goes on.
But rather than getting too close to the legalese, marketers should take note of its