Ben Davis: Don’t underestimate the power of a good website

One of the great tropes of modern marketing is a tendency for the industry to get distracted by shiny new things, sometimes at the expense of sound strategic thinking.
The hype around some digital technologies can be exactly that – it’s what Marketing Week columnist Mark Ritson so often highlights: TV is not dead, machine learning is some way off, Blockchain isn’t ‘key’, consumers don’t crave engagement with your brand.
Artificial intelligence, personalis