Ben Davis: Don’t get hung up on ‘writing for the web’

I’m having one of those weeks. Are all the emails and the meetings really worth my time? Shouldn’t I be getting on with crafting something with my bare hands?
Sometimes it’s hard to get to the nub of what you do best, and how best you can help your company succeed. If you’re creatively minded, shouldn’t you be doing everything you can to hone your creative instincts, to find new outlets for your creativity?
This, I think, is central to the argument about creativity