Ben Davis: Convenient ecommerce is non-negotiable for retailers

My mum did lots of her Christmas shopping online. She’s not a luddite but it was still quite a shift for a woman born in the 1950s – just – who likes to have a rummage through Marks & Spencer (M&S) with my grandmother and then share a sandwich in the café.
Her decision to shop online was partly a result of digital confidence – I don’t want to sound patronising but this year she bought an Amazon Firestick for her television, stayed at an Airbnb for th