12-02-2019 08:30 via marketingweek.com

Ben Davis: AR fails on its only selling point – escaping reality

My grumpiness was mostly kept in check over Christmas and new year, but I let myself unwind slightly by shouting at the radio when one presenter was discussing the future of television. Could it be interactive, they pondered, like Black Mirror’s Bandersnatch episode?
I like Black Mirror but all I could think was that if I wanted to ‘choose my own adventure’, I wouldn’t be watching the television. I fully expect TV to take care of the narrative, so I can concentrate on ea
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