Being up front about influencer partnerships won’t damage engagement

The recent launch of the CMA’s influencer investigation is the latest in a series of industry actions demanding for greater regulation within the talent marketing arena.
It follows Unilever CMO Keith Weed’s highly-publicised call for greater transparency at Cannes Lions, and pledges from brands such as L’Oréal to only work with authentic influencers, and shows this rapidly evolving industry is being forced to face up to some of its failings.
Influencer marketing ha