Being brave is key to success in 2017

From the uncertainty of Brexit to the unpredictability of a Trump-led America, from the widening chasms in society to the looming consequences of climate change, the world is increasingly fragmented and disjointed. We are now living in a reality that many of us never thought possible.
For marketers, there’s the digitally driven disruption of just about everything. The proliferation of data and the rapidly changing expectations of customers have brought both opportunities and challenges.
It