Beiersdorf on why data must be carefully managed

Speaking to Marketing Week reporter Leonie Roderick at Cannes, George said that marketers must carefully navigate themselves when dealing with a number of different platforms – including Twitter, Google and Facebook – to ensure that relevant data is maintained for each.
He also said that is is important for marketers to not become bombarded with data and predicted key topical areas at this year’s Cannes to include:
Virtual reality
Creating relevant and personalised content
How