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The BBC launches campaign to shift perceptions of iPlayer
The BBC is launching a marketing campaign aimed at changing the way the public, particularly young people, think about and use BBC iPlayer.
As more consumers stream content, iPlayer is seen as critical to the BBC’s future success. But viewers, particularly younger ones, are more likely to head to Netflix or Amazon Prime to watch content than BBC iPlayer.
The three 60-second spots show young BBC talent from popular programmes disgui
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