Barnardo’s unveils new 10-year strategy

Barnardo’s is prepping its brand to become “fit for the 21st century” by launching a new 10-year strategy and campaign, with the brand stating more charities need to focus on “hope and not despair” to cut through to consumers.
The strategy was unveiled to the brand’s employees yesterday, and aims to double its net voluntary funding from £23m to £50m as well as increase the number of volunteers from 20,000 to 25,000. The brand currently spends arou