Barclays has hired a top data scientist from BuzzFeed to build a team to exploit a $5 billion opportunity

Barclays is building a new team intended to tap unconventional data sources to bolster its research department, and it has hired a top data scientist from BuzzFeed to lead the charge.
The bank has hired Adam Kelleher as director and chief data scientist for research, a new role at the bank.
Barclays is capitalizing on the burgeoning world of alternative data, which looks to mine raw or unstructured sources of information like satellite imagery or weather patterns not found in traditional financi