Barclaycard to adopt new strategic approach with ‘Start Today’ branding

Barclaycard is incorporating a “new strategic approach” into its marketing in order to  create a more aspirational and youthful message around its brand.
The idea is to create balance by first talking up the functional element of the services Barclaycard provides and then showing more emotional brand advertising later in the year.
Subsequently, this week, Barclaycard has launched the ‘Pay Your Way’ campaign, which shows how everything from cards to mobile apps a