Barclaycard admits its core customer is too old as it launches new campaign with BuzzFeed

Barclaycard, which is celebrating its 50th anniversary this year, has partnered with BuzzFeed for the new ‘Great British Music Showdown’ campaign. The credit card brand will use the answers from an online quiz to assess the UK’s musical DNA region-by-region, while each person who completes the quiz will also be given their own personalised avatar.
The ‘dance bot’ avatar will have over a million unique versions and be sharable across social media. Barclaycard will al