22-01-2018 08:55 via marketingweek.com

Barcardi, ITV, Netflix: Everything that matters this morning

Bacardi to take control of premium tequila brand Patrón in $5.1bn deal
Bacardi has bought  premium tequila brand Patrón Spirits International in a deal that attaches an enterprise value of $5.1 billion. The spirit giant already owns 30% of Patrón, which it purchased in 2008, but the transaction will mean that they control 100 per cent of the business it announced on Monday.
Patrón will be joining the Bombay Sapphire gin and Grey Goose vodka amongst others in a mo
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