06-11-2017 10:15 via marketingweek.com

Bake Off, Twitter, gender diversity: Everything that matters this morning

Bake Off helps Channel 4 win biggest audience for 32 years
Any concerns Channel 4 might have had about people tuning in to watch the latest series of Great British Bake Off following its move from the BBC have been firmly put to bed given the final episode attracted 11 million viewers, Channel 4’s second highest audience ever, and its biggest for 32 years.
The figure combines people who watched Sophie Faldo take home the prize live last Tuesday, as well as those who viewed it via recording
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