03-07-2017 08:52 via marketingweek.com

Bake Off, Deliveroo, Pizza Express: Everything that matters this morning

Great British Bake Off will be “product placement free”
Channel 4 will not offer advertisers the chance to pay for product placement during the Great British Bake Off in order to maintain the “integrity” of the series.
According to reports in the Guardian, Channel 4 is looking to generate £25m a year from a range of other commercial deals to cover the cost of poaching the show from the BBC last year. It is estimated the broadcaster will need to make at least £
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